This study was designed to expand extant knowledge about factors that impact the job application decisions of experienced teachers. A total of 136 experienced teachers, enrolled in graduate education courses at a large Midwestern university, role played the part of job applicants for an elementary teacher position. Participants rated four versions of a formal position advertisement varied with respect to attributes used to describe the job (intrinsic and extrinsic) and with respect to the order of the job description in the advertisement copy. The job description was placed either first or last in the advertisement copy. Findings indicated that experienced male teachers as applicants are attracted more by extrinsic job attributes placed last in recruitment advertisements, and females are attracted more by intrinsic job attributes placed first in recruitment advertisements. The results indicate that marketing theory is a useful framework for designing empirical investigations about educational recruitment practices. (Contains 95 references.) (SM)