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ERIC Number: ED437035
Record Type: Non-Journal
Publication Date: 1999-Oct-2
Pages: 45
Abstractor: N/A
Reference Count: N/A
How To Achieve Better Impressions in Computer-Mediated Communication?
Liu, Yuliang; Ginther, Dean
This paper presents a review of the literature on impression formation in face-to-face (FtF) and computer-mediated communication (CMC) and provides impression management recommendations for CMC users in a variety of environments. The first section provides an introduction to impression formation. Factors affecting impression formation in FtF and CMC environments are presented in the second section. For FtF environments, these factors include nonverbal cues (e.g., visual, paralinguistic, and psychological) and verbal variables (e.g., language norms, standard discourse schemas, pragmatic/syntactic codes, language intensity/immediacy/diversity, powerful/powerless language styles, gender-related language, verbal influence strategies, and ironic remarks). Models of CMC environments are described, and verbal and nonverbal cues (e.g., chronemics/temporal aspects, primacy/recency effects, frequency/duration of messaging, and paralinguistic cues) are addressed. The third section presents verbal and nonverbal strategies for developing positive impressions in CMC. Verbal strategies include: following language norms; using standard discourse schemas selectively; using pragmatic and syntactic codes selectively; using intense language; using immediate language; using diverse language; using powerful language style; using appropriate gender-related language; selecting appropriate verbal influence language; and using appropriate ironic remarks. Nonverbal strategies include: using paralinguistic cues appropriately; taking into account chronemics; maintaining a high frequency of messaging; maintaining a long duration of messaging; manipulating primacy effect; manipulating recency effect; and ensuring no typing errors. (Contains 106 references.) (MES)
Publication Type: Information Analyses; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A