ERIC Number: ED436825
Record Type: Non-Journal
Publication Date: 1996-Oct
Reference Count: N/A
Applicant Reactions to Principal Recruitment Practices in a Reform Environment: The Effects of Job Attributes, Job Information Source, and School Level.
Winter, Paul A.; Dunaway, David M.
This report examines principal-recruitment practices in Kentucky. The job of principal in this state became more challenging as school-reform initiatives mandated a greater emphasis on instructional leadership and decision making. Using a 2x2x3 experimental design, the effects of job attributes (instructional leadership, management), job-information sources (school site, district central office) and school level (elementary school, middle school, high school) on reactions of applicants (N=168) for principal jobs were examined. Results show that reactions were more favorable at the high-school level when the job was described with management job attributes. At the elementary- and middle-school levels, reactions were more favorable when the job was described with instructional-leadership job attributes. Job perceptions among individuals in the broad pool of applicants paralleled perceptions of the job among incumbent principals. Findings indicate that administrators can improve recruitment efficiency, such as application rates and applicant pool size, by constructing job messages containing job attributes with maximal applicant appeal. The curricula of many principal-certification programs may be inconsistent both with potential entrants' interests and with the demands of school-reform legislation. The research approach used here can be used to investigate other factors influencing applicant decisions. (Contains 29 references.) (RJM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Kentucky