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ERIC Number: ED436809
Record Type: Non-Journal
Publication Date: 1999-Nov
Pages: 24
Abstractor: N/A
Reference Count: N/A
Internet Explorations: On-Line Assignments for the Introductory Public Relations Course.
Smith, Michael F.
This paper describes a series of assignments called "Internet Explorations," which were developed for an introductory public relations course. The three rationales for the assignments in the paper were illustration and application of course concepts to ongoing public relations activities, student exposure to communication strategies, and structured online experiences which involved new technological public relations tactics. The four assignments, entitled: "Exploring PR History"; "Organizations and Key Publics"; "Communities, Governments, and Activists"; and "Organizations and Crises," were distributed via email. Benefits of the assignments included increased classroom discussion quality and connection with current events. An appendix contains sample handouts of the four assignments, including several Web site links used for the assignments. (EF)
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A