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ERIC Number: ED436173
Record Type: Non-Journal
Publication Date: 1999-Feb
Pages: 7
Abstractor: N/A
Reference Count: N/A
Psychological Factors Influencing World-Wide Web Navigation.
Baylor, Amy L.
This experimental study investigated internal (psychological characteristics) and external (World Wide Web site features) factors influencing learning and disorientation in Web navigation. The research design was a two-factors ANOVA (ANalysis Of VAriance) with mode of navigation (linear, nonlinear) and distracters (i.e., the presence of "seductive" links) as the two factors. Volunteer participants (n=75) were recruited from Internet listings that advertised the study, drawing from a diverse nationwide population. This paper reports findings of the following dependent measures as they relate to the two-factor research design: friendliness of the Web site, attribution of disorientation, overall level of disorientation, confidence in navigating the Web site passage, interest in Web site passage topic, accuracy at stating main point of the passage, and number of ideas recalled from content of passage. It was found that preference for sensation-seeking behavior and/or spatial-holistic ability did not influence the participants' perceptions of disorientation. Other results indicated that recalling examples from the text was facilitated when the site had no distracters, but an interaction indicated that participants' conception of the main point of the passage was negatively influenced if the site had no distracters when in the nonlinear navigation mode. (Author/MES)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A