ERIC Number: ED435425
Record Type: Non-Journal
Publication Date: 1998-Jul
Reference Count: N/A
NVCC Student Media Survey. Research Report No. 2-98.
Northern Virginia Community Coll., Annandale.
In fall 1997 Northern Virginia Community College (NVCC) conducted a telephone survey of new students to collect information on the media sources utilized by the students in order to assess effective ways to market the college to prospective students. Students were asked questions about their exposure to print, television, radio and computer media. The Office of Institutional Research attempted to reach 380 students, and the survey yielded 158 responses. Major categories of questions included: (1) newspaper-reading characteristics; (2) magazine/periodical-reading characteristics; (3) television-watching characteristics; (4) radio-listening characteristics; (5) usage of the NVCC schedule of classes; (6) access to personal computers; and (7) Internet usage. The results of the survey are divided into gender, race and age group for each of these major categories. Major findings include: 69% regularly read a newspaper; The Washington Post was the most common newspaper read; 66% read magazines/periodicals regularly; 95% watched television regularly; 57% watched television less than 2 hours a day, while 16% watched more than 4 hours; the amount of television watched declined by age group; 87% regularly listened to the radio; 40% used the catalog to get information about NVCC; and 85% had access to a computer outside of NVCC. Appendices include a table of student demographics and interviewer questions. Contains 45 tables. (RDG)
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: N/A
Authoring Institution: Northern Virginia Community Coll., Annandale.