This report, covering 2,892 marketing management and research faculty, is part of an annual national survey of faculty salaries. The survey consists of two parts: one covering public and one covering private four-year colleges and universities. Data for the baseline year 1995-96 and the trend year 1998-99 were collected for full-time teaching faculty in 53 selected academic disciplines from 279 public and 386 private institutions. The first section of the report defines the methodology and terms used; this is followed by a data page listing average salaries for all participating institutions by faculty rank (including a new assistant professor rank), faculty mix percent, and salary factors. A concluding section compares salary trend information for both public and private institutions for the 2 study years with trend information for all fields and with the Consumer Price Index. It notes that, for both public and private institutions about average marketing management/research faculty salaries in 1995-96 were about 23 percent higher than those for all ranks in all major fields; in 1998-99, salaries in public institutions were 25.6 percent higher and those in private institutions were 21.7 percent higher. Appended is a list of the 53 selected academic disciplines, as well as lists of the participating public and private colleges. (CH)