ERIC Number: ED434618
Record Type: Non-Journal
Publication Date: 1998
Reference Count: N/A
Alumni Relations: Launching Your Program. Management Tools.
Taylor, Gordy; Onion, Cathy
This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development office, building the team, leading the team, maintaining records, tracking down lost alumni, staying in touch, structuring the board, and setting up programs. The bulk of the book consists of four appendices which provide the following resources: (1) sample mission statements, strategic and long-range plans, and goals and objectives; (2) sample organizational charts and job descriptions for the alumni office; (3) sample constitutions and bylaws for the alumni association; and (4) programming resources. (Contains 45 references.) (DB)
Descriptors: Alumni, Alumni Associations, Higher Education, Institutional Mission, Long Range Planning, Organizational Development, Program Development, Public Relations, Strategic Planning
Council for Advancement and Support of Education, 1307 New York Ave., NW, Suite 1000, Washington, DC 20005-4701 (CASE members $35, others $52). Tel: 800-554-8536 (Toll Free).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.