ERIC Number: ED434613
Record Type: RIE
Publication Date: 1999
Research in Alumni Relations: Surveying Alumni To Improve Your Programs. Report on the Association for Institutional Research (AIR)/CASE Alumni Research Conference (District of Columbia, April 2-3, 1998).
Shoemaker, Donna, Ed.
This book presents summaries of 16 papers presented at a conference on increasing the amount and usefulness of research on alumni relations. Following an introductory paper, "On the Art and Science of Surveying Alumni" (Donna Shoemaker), the papers are: (1) "Targeted Research Gets Results. Comprehensive Research on Alumni Relationships: Four Years of Market Research at Stanford University" (Jerold Pearson); (2) "An Unvarnished Look: Evaluating Alumni Services and Planning Alumni Programs" (Diana Tilley Strange; William J. Hecht); (3) "Our Grads Are Doing Great! Uses of an Alumni Survey by Independent Colleges and Universities in Pennsylvania" (Michael D. McGuire; Jason P. Casey); (4) "A Model for Nurturing Students: What Makes a Difference? The Cornell Tradition Program" (Yuko Mulugetta; Scott Nash; Susan H. Murphy); (5) "How a Degree Rates in the Workplace: Building the Campus Impact of Assessment Through a Program of Linked Alumni and Employer Survey Research" (J. Joseph Hoey; Denise C. Gardner); (6) "If You Build It, Will They Come? The Heart of Campus: Alumni Facilities and the Impact on Alumni Giving and Programming" (Gene C. Crume; Jason Embry; Donald Smith); (7) "Testing Why Alumni Give: A Model of Alumni Gift-Giving Behavior" (J. Fredericks Volkwein; Kelli Parmley); (8) "The Data That Drive MIT's Success: Fund Raising from Alumni" (Joseph S. Collins; Diana Tilley Strange); (9) "Real-World Realities for Vets: Alumni as a Component of Assessment" (Dawn Geronimo Terkla; Kelli J. Armstrong); (10) "HEDS Up on Student Debt. Effective Alumni Surveys: A Tool for Addressing Institutional and National Concerns" (James F. Trainer; Melinda K. Ellis); (11) "Two States Benchmark Accountability: Conducting Alumni Research in and for State Higher Education Systems" (Marsha V. Krotseng; Darrell E. Glenn); (12) "Surf's Up on Satisfaction: Using Alumni Follow-Up to Assess Institutional Quality" (Larry H. Kelley); (13) "Super Cyber Surveys: Surveying and Reporting Alumni Data in the Information Age: The Case for Using the Web" (Nancy L. Ahson; Karen M. Gentemann); (14) "The Plight of Ph.Ds. Doctoral Graduates in Today's Employment Marketplace: Are They Really Driving Taxi Cabs?" (Nancy Garrett; Sandra H. Hoeflich); (15) "Would Alumni Do It All Again? Influences on Alumni Willingness to Attend the Same Institution, Select the Same Major, and Enter the Same Career" (J. Fredericks Volkwein; Fuqin Bian); and (16) "Engineer Good Feedback: Using Data from a Survey of Alumni to Promote Change in the Academic Program at MIT" (Lydia Snover). A final chapter offers remarks by five conference participants. (DB)
Descriptors: Alumni, Alumni Associations, Graduate Surveys, Higher Education, Institutional Research, Organizational Development, Public Relations
Council for Advancement and Support of Education, 1307 New York Ave., NW, Suite 1000, Washington, DC 20005-4701. (CASE members $45, others $60). Tel: 800-554-8536 (Toll Free).
Publication Type: Books; Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.; Association for Institutional Research.