ERIC Number: ED434606
Record Type: Non-Journal
Publication Date: 1999
Reference Count: N/A
Donor Relations: The Essential Guide to Stewardship Policies, Procedures, and Protocol. The Newcomer Series.
Taylor, Karla, Ed.; Joyce, Shannon, Ed.
This book discusses various facets of stewardship as it applies specifically to philanthropy and donor relations for institutions of higher education. Stewardship is defined as a way of preserving opportunities for further support, as the legal and public relations protection of institutions, and as a "right" thing to do. Following an introduction, "Stewardship's True Role: To Honor and Protect" by Tracy G. Savage, chapters include the following: "The Basics of Donor Communication" (Irene M. Bunin); "The Basics of Acknowledgment" (Jeanne McKown); "Stewarding Named Funds" (Marcia Novak); "Using Technology To Support Stewardship" (Tammie L. Ruda); "Donor Recognitition Societies" (Tammie L. Ruda); and "Special Events for Special People" (Sherry Noden). Three appendixes provide sample donor relations documents, a list of related current articles, and a bibliography of donor relations resources. (CH)
Descriptors: Accountability, Donors, Endowment Funds, Fund Raising, Higher Education, Institutional Advancement, Legal Responsibility, Lobbying, Marketing, Money Management, Organizational Communication, Private Financial Support, Public Relations, Publicity, Risk Management, School Community Relationship, Technology, Trusts (Financial)
Council for Advancement and Support of Education, 1307 New York Avenue, NW, Suite 1000, Washington, DC 20005-4701 ($35 members; $52 nonmembers). Tel: 800-554-8536 (Toll Free).
Publication Type: Collected Works - General
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.