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ERIC Number: ED434373
Record Type: Non-Journal
Publication Date: 1999-Aug
Pages: 39
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Comprehension and Recall of Internet News: A Quantitative Study of Web Page Design.
Berry, D. Leigh
This experimental study examined the effects of multimedia on Internet news readers, in particular focusing on Web site design and its effect on comprehension and recall of news stories. Subjects (84 undergraduate students) viewed one of two versions of the same Web site--one with multimedia and one without. The Web site consisted of six stories not heavily covered in the media from the categories of local news, national news (politics), international news, sports, health and human interest (people). Text and images on both sites were identical, except that on the plain site audio and/or video enhancements of the multimedia site were transcribed and placed in the same location in the story as on the multimedia site. This made it possible to determine the influence on comprehension and recall of the presence or absence of the audio and/or video files. Dependent variables were comprehension, recall, or response to site. A post-test measured comprehension and recall. Findings did not support a significant difference in comprehension, recall, or response arising from presence or absence of multimedia. Comprehension and recall with regard to items such as current events knowledge, gender, and advertisements are also discussed. Short discussions of information gathered on other factors (time of day, style of writing, interest, sex of the subject, stories read first and last, and number of advertisements remembered from each site) are also presented. Contains 41 references and 7 tables of data. (SR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A