ERIC Number: ED434369
Record Type: RIE
Publication Date: 1999-Aug
Reference Count: N/A
Perceptions of Harmful Female Advertising Stereotypes and Eating-Disordered Thinking among Female College Students: A Q Method Analysis.
Gustafson, Robert L.; Thomsen, Steven R.; Popovich, Mark N.
A study employed Q methodology, personal interviews, and a self-administered questionnaire to explore how female college students, a population segment with one of the highest incidences of anorexia nervosa and other eating disorders, rank magazine advertisements that feature a variety of potentially harmful female stereotypes. Specifically, the study examined how ads that feature stereotypes promoting the "thin ideal" rank in comparison to other harmful stereotypes. Findings suggest that women are accustomed to seeing ultra-thin fashion models, and they do not readily perceive the danger in this stereotypical portrayal of beauty and success. Contains 49 references and 4 tables of data; an appendix contains categories of potentially harmful female stereotypes used in advertising, magazine advertisements featuring female stereotypes, and descriptions and ad descriptions and typal Z-scores.) (RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, LA, August 4-7, 1999).