ERIC Number: ED434366
Record Type: RIE
Publication Date: 1999-Aug
Reference Count: N/A
A National Study of a Three-Weekend Accelerated Class Format within the Public Relations Curriculum.
Fall, Lisa T.
An exploratory study examined the effectiveness of a Public Relations Management course offered over a 6-month period in a 3-weekend accelerated curriculum format. The theoretical framework from which the study was designed is derived from Malcolm Knowles' andragogy theory of adult learning. The study investigated how students in the class (graduate students enrolled in a mid-western university) rated its effectiveness in relation to the assumptions of the andragogy theory; how students rated its effectiveness in relation to academic performance; and how students rated its format effectiveness. Results indicated: (1) the majority of students who had taken a class in the three-weekend format at least four times were happy with the overall content; (2) students in the 30-39 year-old category viewed the three-weekend format more positively than did the older and younger students; and (3) there was a strong positive significant relationship between gender and academic performance, format, and class content with regard to the three-weekend curriculum format. (Contains 9 references; appendixes contain 14 tables and scale statements.) (RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, LA, August 4-7, 1999).