ERIC Number: ED434365
Record Type: RIE
Publication Date: 1999-Aug
Contract Teamwork: A Way Out of the Ivory Tower.
McMillan, Sally J.
How can teamwork be implemented effectively in university-level advertising classrooms? This paper reviews literature on the nature, structure, and function of teams and processes for managing teamwork. Based on this literature, an innovative approach to contract teamwork is introduced for use in an entry-level graduate course on integrated marketing communication. The paper provides information on implementation and evaluation of that approach with suggestions for improving and expanding contract teamwork in advertising classrooms. (Contains 24 references and 4 tables of data; an appendix contains excerpts of the course syllabus.) (Author/RS)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, LA, August 4-7, 1999).