ERIC Number: ED434106
Record Type: RIE
Publication Date: 1999
Reference Count: N/A
Consumer Health: Does Advertising Work on You? and Evaluating a Product's Health Claims.
Cox, Carolyn C.
This paper describes lessons for teaching middle and high school students how to determine if they are influenced by the power of advertising and how to evaluate a product's health claims. To determine the influence of advertising, teachers have high school students discuss what their latest health product/service purchase was, why they bought it, and whether advertising had any effect on their spending. The instructor creates an advertising slogan quiz and tests students on their knowledge. In pairs, students create a quiz that contains two slogans for oral presentation. The class attempts to answer with the correct product/service. Students observe one advertisement in the mass or print media that has an influential slogan, then the teacher presents it as an oral quiz during the next class as a review. To evaluate a product's health claims, middle school students discuss whether they have ever purchased health products that did not perform as their claim stated. They learn about five questions to ask when evaluating a product's health claims and how to correctly distinguish between valid and invalid health information using those questions. The teacher selects a health product advertisement from a magazine that makes questionable health claims to provide an example for students to follow. Students then complete a questions to ask sheet as pertaining to the advertisement. (SM)
Publication Type: Guides - Classroom - Teacher; Tests/Questionnaires
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: N/A