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ERIC Number: ED433774
Record Type: Non-Journal
Publication Date: 1999-Jun
Pages: 24
Abstractor: N/A
Reference Count: N/A
A Collaborative Approach to Designing Graduate Admission Studies: A Model for Influencing Program Planning and Policy. AIR 1999 Annual Forum Paper.
Delaney, Anne Marie
This paper presents the rationale, research design, analytical approaches, and results of a graduate admission study which examined the motivation and enrollment decision processes of students accepted to a newly redesigned Master of Business Administration (MBA) Program. The study was developed collaboratively by the institution's Office of Institutional Research, the Graduate School Dean, and the Admissions Director. A mail survey drew a response from 228 (of 334) students accepted into the program. Analysis identified three factors as the strongest influence on students' degree choice: career advancement, personal fulfillment, and career change. Statistically significant differences were found between students enrolling in the program and those not enrolling on the importance of three graduate school characteristics: program structure, school size, and opportunities for friendship. Discriminant analysis identified student ratings on program characteristics as the strongest predictor of enrollment. Nine recommendations for encouraging program enrollment by accepted students are offered including: (1) encourage prospective students to visit the campus; (2) focus financial aid decisions on increasing the quality of students; (3) document and promote the value of the school's degree for post-graduate employment; and (4) emphasize the value of the school's international student body and study programs for successful employment in the international economy. (Contains 14 references.) (DB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A