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ERIC Number: ED433771
Record Type: Non-Journal
Publication Date: 1999-May-31
Pages: 27
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Overcoming the Challenge of Low Response Rate in Alumni Surveys. AIR 1999 Annual Forum Paper.
Eliza, Sylvia M.; Rodriguez, Luis R.; Rosario, Elmy
This paper describes the strategies used at the University of Puerto Rico (Humacao) to overcome limitations resulting from a low response rate to their alumni surveys. Evaluation of earlier experiences with alumni studies led to identification of two principles for effective alumni studies: (1) the alumni study has to be a collaborative effort between the faculty in the academic programs and the institutional researchers, and (2) graduates' loyalty is more to their faculty and their programs than the institution as a whole. The revised approach utilized a questionnaire evaluating both the institution and the specific program. It addition to the questionnaire, the approach used focus groups and personal interviews. Findings indicated: increases in response rates from 28 percent to 41 percent for one-year graduates and from 12 percent to 33 percent for three-year graduates; increases in faculty participation from 6 departments (46 percent) to 12 departments (92 percent), and implementation of a new institutional study of employers and graduate schools. (Contains 30 references and 7 tables.) (DB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A