ERIC Number: ED433586
Record Type: RIE
Publication Date: 1998
Planning Successful Bond Campaigns.
North Carolina State Dept. of Public Instruction, Raleigh. Div. of School Support.
This document contains specific recommendations for conducting bond campaigns. It outlines the three major considerations of any bond campaign: (1) committee organization and appointment; (2) time lines; and (3) getting out the vote. The publication focuses on the need for total community involvement and outlines some of the components for achieving this, such as a strong public-relations program, a unified school board, focus groups and opinion surveys, careful explanations of the issues, and the support of school principals, elected officials, business leaders, and the media. Campaign organization is also discussed at length, and suggestions are offered on the various committees and individuals that are needed, including a steering committee, a media coordinator, community leaders, a schools committee, a youth committee, a speakers bureau, a finance committee, and a "get out the vote" committee. A campaign timeline is presented that details what to do 3 three months to 1 week before the election. Suggestions on what to do the night prior to the vote and the day of the vote are also covered. A final section outlines important campaign questions, such as how the campaign will be promoted and what will be done to address the concerns of the opposition. (RJM)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: North Carolina State Dept. of Public Instruction, Raleigh. Div. of School Support.