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ERIC Number: ED433563
Record Type: Non-Journal
Publication Date: 1999-Aug
Pages: 302
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999). Media Management and Education.
Association for Education in Journalism and Mass Communication.
The Media Management and Education section of the Proceedings contains the following 9 papers: "Communication Technique: How Does a U.S. Record Company Identify, Target and Reach Its Audience in an Ever-Competitive Marketplace?" (Lisa L. Rollins); "Supplier-Buyer Relationship in the Global News Value-Chain in the Internet Age" (Yong-Chan Kim); "The Relationship of Circulation Performance, Environmental Uncertainty and the Market Orientation of Daily Newspapers" (Randal A. Beam); "Viewing Motivations and Implications in the New Media Environment: Postulation of a Model of Media Orientations" (Jack C. C. Li); "Black Newspapers: In Search of an Advertising Strategy" (George Sylvie and Lucy Brown-Hutton); "Opening the Umbrella: An Economic Analysis of Online Newspaper Geography" (Hsiang Iris Chyi and George Sylvie); "New Entrant, Competitive Strategy, and Consumer Welfare in the Cable Television Industry" (Kuo-Feng Tseng); "History of a Business Decision: Ralph Ingersoll II Decides to Create the 'St. Louis Sun'" (James E. Mueller); and "The Myths and Realities of Newspaper Acquisition Costs: Fiduciary Responsibilities, Fungibility of Assets, Winners' Penalties & Excess Cash 'Problems'" (Dane S. Claussen). (RS)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.