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ERIC Number: ED433559
Record Type: Non-Journal
Publication Date: 1999-Aug
Pages: 231
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999). Advertising, Part 2.
Association for Education in Journalism and Mass Communication.
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads" (Chun-Sik Kim and Yoo-Kyoung Kim); "A Content Analysis of Internet Banner Advertising: Focusing on Korean and U.S. Cultural Differences" (Hwi-Man Chung and Euijin Ahn); "Sneak Attack: Exploring the Effects of Nike and Reebok Sponsorship on Two College Athletic Programs" (Jan S. Slater and Carla V. Lloyd); "Qualitative Evaluation of Print Ads by Assessors Using the Creative Product Semantic Scale" (Alisa White Coleman and Bruce L. Smith); "A Study of the Facets of the 'Country-of-Origin' Image and Its Comparison among Different Countries" (Jang-Sun Hwang); "International Advertising Strategies in China--A Worldwide Survey of Foreign Advertisers" (Jiafei Yin); and "Does Reputation Management Reap Rewards? A Path Analysis of Corporate Reputation Advertising's Impacts on Brand Attitudes and Purchase Decisions" (Jongmin Park, Lisa Lyon, and Glen T. Cameron). (RS)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers - Location: China; South Korea; Taiwan