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ERIC Number: ED433558
Record Type: Non-Journal
Publication Date: 1999-Aug
Pages: 333
Abstractor: N/A
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999). Advertising, Part 1.
Association for Education in Journalism and Mass Communication.
The Advertising, Part 1 section of the Proceedings contains the following 12 papers: "Incorporating a Promotional Products Teaching Component into the Advertising Campaigns Course: A Partnership Pilot Program" (Denise E. DeLorme); "Information Cues in Renmin Ribao Advertisements (1979-1998)" (Susanna W. Y. Kwok); "Impact of Soft-Money-Sponsored Issue Advocacy Advertising versus Candidate-Sponsored Positive and Negative Advertising: Influences on Candidate Preferences and Democratic Processes" (Michael Pfau, R. Lance Holbert, Erin Alison Szabo, and Kelly Kaminski); "The Emergence of Integrated Marketing Communications: A Theoretical Overview" (John M. McGrath); "Agency Concerns Over Newspaper Advertising" (Ann Maxwell and Wayne Wanta); "Does Good Work Pay Off? A Preliminary Study of Advertising Awards and Financial Growth" (Ann Maxwell, Charles Frazer, and Wayne Wanta); "Who We Are and What We Choose to Read: A Psychological Exploration of Media Use" (Fang Wan, Ken Doyle, and Mohan Jyoti Dutta); "Third-Person Perception, Message Type, Safer-Sex Campaigns, and Sexual Risk-Taking among Minority 'At-Risk' Youth" (John R. Chapin); "An Exploratory Study of the Synergy Among Ad Attention, Promotional Offers and the Use of Grocery Buyer Cards in Building Customer Loyalty" (Mary Alice Shaver, Hyun-Seung Jin, and Carol Pardun); "The Effect of Idiocentrism and Involvement on Attitude, Cognition and Behavioral Intention with Respect to AIDS Appeal Types" (Mohan Jyoti Dutta); "Recall, Liking and Creativity in TV Commercials: A New Approach" (Gerald Stone, Donna Besser, and Loran Lewis); and "The Presence of Nostalgia in Television Commercials" (Wendy Martin and Wei-Na Lee). (RS)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.
Identifiers - Location: China