ERIC Number: ED432794
Record Type: RIE
Publication Date: 1999-Aug
Student and Professional Attitudes Regarding Advertising Influence on Broadcast News Content: A Comparative Study.
Brown, Hubert W.; Barnes, Beth E.
Students studying Broadcast Journalism or Advertising and professionals working in those fields were surveyed on their attitudes regarding advertising influence on broadcast news content. This study compares the attitudes of the students and practitioners in the respective professions. While students and professionals agreed on a majority of opinion statements, the areas where there was significant disagreement hold important implications for preparing students in both disciplines for the realities of the marketplace. Contains 27 references and 3 tables of data. (Author/RS)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, LA, August 4-7, 1999).