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ERIC Number: ED432790
Record Type: Non-Journal
Publication Date: 1999-Sep
Pages: 24
Abstractor: N/A
Reference Count: N/A
Textbook Utilization in a Broadcast Journalism Emphasis.
Reppert, James E.
Do textbooks matter in an ever-changing field of broadcast journalism? Are some teaching materials irrelevant or out of touch with equipment needs, or lack thereof, at small institutions? Noting that these questions need to be considered when evaluating broadcast or mass communication writing and production textbooks by national companies, this paper discusses the process of reviewing new college textbooks in the field of mass communication. The paper presents review questionnaires for two different textbooks, one an introductory text in mass communication and the other a research methods textbook. It contains questions for each text, along with the evaluator's responses, followed by academic course syllabi in which the two textbooks in question could be incorporated at Southern Arkansas University. (NKA)
Publication Type: Opinion Papers; Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A