ERIC Number: ED431929
Record Type: RIE
Publication Date: 1999-Jun
Reference Count: N/A
Consumer Product Safety Commission. Consumer Education Efforts for Revised Children's Sleepwear Safety Standard.
General Accounting Office, Washington, DC. Health, Education, and Human Services Div.
A study examined the type and extent of consumer education that occurred since the Consumer Product Safety Commission (CPSC) amended the 1972 federal safety standards (effective January 1997) to permit marketing of snug-fitting, nonflame-resistant cotton garments as sleepwear. Three voluntary point-of-sale (POS) practices recognized as important for informing consumers about the new standard were investigated: removable information labels, signs or educational brochures on children's sleepwear safety standards, and display of children's sleepwear separately from other types of children's apparel. Findings were based on shopping visits to 70 retail stores in 14 metropolitan areas nationwide. Informational hangtags were used in about 73 percent of various brand selections of snug-fitting garments. However, the full range of suggested POS practices had not been widely used. Fewer than 16 percent of the stores visited displayed either consumer education brochures or signs about sleepwear safety requirements; about 63 percent of the stores displayed other clothing on racks with sleepwear--a practice that has been shown to cause consumer confusion. Manufacturers and retailers reported a primary reason they had not been more aggressive in offering consumer information was the uncertain future of the standards. Because standards could be revised or revoked, expenditure of additional resources on education efforts did not make good business sense. (The scope and methodology are appended.) (YLB)
Descriptors: Adult Education, Business Responsibility, Clothing, Consumer Education, Consumer Protection, Marketing, Merchandise Information, Purchasing, Safety, Safety Education, Standards
U.S. General Accounting Office, P.O. Box 37050, Washington, DC 20013; http://www.gao.gov (first copy free; additional copies $2 each).
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: General Accounting Office, Washington, DC. Health, Education, and Human Services Div.