ERIC Number: ED431861
Record Type: Non-Journal
Publication Date: 1997-Jun
Reference Count: N/A
Developing Effective Messages and Materials for Hispanic/Latino Audiences. Communications Technical Assistance Bulletin.
Ramirez, Amelie G.; Baraona, Miguel
This guide provides information to help program planners meet the challenges of communicating effectively with Hispanic/Latino audiences. It is important that any communication programs and materials designed for Hispanic and Latino audiences with substance abuse problem prevention messages be based on proven health communication principles, reflect and respond to cultural diversity, and attain cultural competence. The following steps should be taken: (1) research the problem; (2) define the audience; (3) develop a relevant message; (4) draw on lessons learned from national programs; (5) determine the form materials should take; (6) use appropriate language; (7) plan ways to put the materials into the community; and (7) evaluate the effectiveness of messages and materials. (Contains 20 references.) (SLD)
Descriptors: Communication Problems, Communication (Thought Transfer), Cultural Awareness, Health Education, Health Materials, Hispanic Americans, Information Dissemination, Prevention, Substance Abuse
National Clearinghouse for Alcohol and Drug Information, P.O. Box 2345, Rockville, MD 20852.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Substance Abuse and Mental Health Services Administration (DHHS/PHS), Rockville, MD. Center for Substance Abuse Prevention.