ERIC Number: ED430728
Record Type: Non-Journal
Publication Date: 1997
Reference Count: N/A
Advancing the Message: Tips and Suggestions for Communications People in Child Welfare Agencies.
Layton, Mary J.
Nonprofit agencies involved in child welfare are increasingly interested in generating publicity for their work and improving their organization's public image. This booklet compiles information, tips, and resources helpful to public relations and communications professionals and agency personnel responsible for handling media relations for child welfare agencies. Section 1 deals with a variety of selected media topics, including strategies for responding for incoming press calls, creating news releases and statements, taking advantage of editorial boards and opinion pieces, keeping press lists up to date, conducting press conferences, preparing for interviews, developing public service campaigns, and using satellite media tours. Part 2 discusses issues and strategies related to confidentiality, crisis situations, social marketing, and a communications/public relations plan. Part 3 considers the use of the Internet to obtain information, as well as agency publications, a speakers' bureau, special event and promotions, and archiving of previous public relations materials. (KB)
Descriptors: Agencies, Child Welfare, Mass Media Role, Mass Media Use, Nonprofit Organizations, Public Opinion, Public Relations, Public Support
CWLA, P.O. Box 2019, Annapolis Junction, MD 20701-2019; Tel: 800-407-6273 (Toll Free), 301-617-7825; Fax: 301-206-9789; e-mail: firstname.lastname@example.org; Web site: www.cwla.org
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Child Welfare League of America, Inc., Washington, DC.