ERIC Number: ED430650
Record Type: Non-Journal
Publication Date: 1999-May
Reference Count: N/A
Survey of JCCC Nonclient Businesses.
In March 1999, as part of the 1998-99 Board of Trustees' environmental scan, the Office of Institutional Research at Johnson County Community College, Kansas, conducted a telephone survey of 501 Johnson County companies with at least 20 employees for which JCCC's Business and Industry Institute had not provided training in the past 3 years. Findings indicate that three-quarters of the companies interviewed provided formal training for their employees during the past year. Most companies interviewed (88%) used their own employees as trainers. Over 150 different companies, organizations and institutions were cited by respondents as providers of formal training for companies surveyed, indicating that the training market for businesses in Johnson County is extremely fragmented. About 40% of the companies not using the JCCC Business and Industry Institute to train their employees do use outside companies to provide training for their employees. Two factors that were rated by companies as most important in selecting a provider of training were relevance of the subject matter and the trainer's experience in the field. While 60% of respondents were aware that JCCC provides noncredit training for businesses, less than half of these individuals are familiar with the training provided. Results imply that, although almost all respondents had heard of Johnson County Community College, name recognition does not automatically extend to awareness of JCCC as a provider of training for business. Significant additional communication, marketing, and advertising efforts are needed to inform potential clients of business training services at JCCC. Appendices contain tabled survey results and the survey instrument. (AS)
Publication Type: Numerical/Quantitative Data; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Johnson County Community Coll., Overland Park, KS. Office of Institutional Research.