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ERIC Number: ED430496
Record Type: RIE
Publication Date: 1999-Mar
Pages: 8
Abstractor: N/A
Investments in the Future. IHE Perspectives.
Fincher, Cameron
This brief paper addresses two important challenges for colleges and universities as the 20th century closes. First, the dilemma of how to remain competitive through technology without excessive commercialization of educational programs and services. Currently, both the critics and the proposed remedies usually come from the business world, which sees the institution of higher learning as a form of business corporation that requires corporate strategies and tactics. The second challenge comes from rapid cultural change and conflicts between ideologies. More important than perceived conflict between scientists and scholars is the conflict between academic values or traditions and corporate values or ethics. American universities are being homogenized by corporate bureaucratization and reason is no longer the university's organizing principle. In meeting the challenges of technological and cultural change, the nation should protect the its investment in its institutions of higher education and should rethink the investments made by the university's major constituencies, including faculty, professional staff, students, and alumni. Above all, universities must work to adapt and use technological innovation more effectively for educational purposes and to renew and enhance the human capital investments unique to their mission. (DB)
Institute of Higher Education, Candler Hall, University of Georgia, Athens, GA 30602-1772; Tel: 706-542-3464; Fax: 706-542-7588; Web site:
Publication Type: Opinion Papers
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: Georgia Univ., Athens. Inst. of Higher Education.