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ERIC Number: ED430445
Record Type: RIE
Publication Date: 1999
Pages: 93
Abstractor: N/A
ISBN: ISBN-1-878380-87-7
ISSN: ISSN-0884-0040
Enrollment Management for the 21st Century: Institutional Goals, Accountability, and Fiscal Responsibility. ASHE-ERIC Higher Education Report, Volume 26, Number 7.
Penn, Garlene
This volume addresses trends and issues in enrollment management at institutions of higher education over the last thirty years. It reviews such state-related issues as access, accountability, and dwindling financial and political support; federal government aid and regulations; public perceptions of higher education; and demographic implications. Additionally, public university administrators throughout the country were surveyed and asked to identify key elements of their enrollment management programs; to diagram administrative structures; to explain which of four models committee, coordinator, matrix, or division most closely approximated the structure at their institution; to evaluate their enrollment management program and its longevity; to discuss ethical concerns; and to provide advice to newcomers. Summarizing this information, text chapters do the following: cover demographics; define the four models of enrollment management; examine links between enrollment management and other institutional programs; review earlier enrollment management studies; examine enrollment management practices at major public universities in all areas of the country; define appropriate structure and mission; list three general goals of enrollment management; examine the value and credibility of higher education; examine how to evaluate quality; note the role of faculty; provide advice to the novice; and examine some ethical dilemmas. An appendix presents the survey sent to administrators and an interview guide. (Contains approximately 110 references.) (CH)
ASHE-ERIC Higher Education Reports Series, One Dupont Circle, N.W., Suite 630, Washington, DC 20036-1183 ($24). Tel: 800-773-12183 (Toll Free); Fax: 202-452-1844; e-mail:; Web site:
Publication Type: ERIC Publications; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: Association for the Study of Higher Education.; ERIC Clearinghouse on Higher Education, Washington, DC.; George Washington Univ., Washington, DC. Graduate School of Education and Human Development.