ERIC Number: ED430142
Record Type: RIE
Publication Date: 1998-Dec
The Education of Retail Managers through Management Training Programs in Apparel Retail Organizations.
Foster, Irene M.
A study was conducted to determine the nature and extent of continuing education and management training programs used by apparel retail companies and to document program content, objectives, methods, assessment techniques, and evaluation procedures. Information was gathered through qualitative research, using the multiple-case study method, with an open-ended questionnaire and interviews with 15 apparel retail managers and trainers. The findings show that, since the restructuring of the selected companies during 1995 and 1996, overall educational reimbursement to employees decreased. Training programs used both on-the-job and classroom methods and were conducted primary in stores, with managers responsible for most of the training. Assessment tools varied, with observational techniques, examinations, self-evaluations, and reviews reported. Participants commented on the lack of overall program evaluation, training consistency, and communication. Conclusions of the study indicate that management training content was limited to technological advances and had little content pertaining to the changing demographics of employees. Methods and assessment tools used in training were conducive to learning. Program goals and objectives were not always clearly defined, and evaluations of the effectiveness of training programs were rarely conducted. The following recommendations were made: retailers should update programs, consider all employees as potential trainers, use different teaching methods and assessment techniques, standardize and evaluate training programs, and continue to develop curriculums. (Contains 23 references.) (KC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the American Vocational Association Convention (New Orleans, LA, December 1998).