ERIC Number: ED428819
Record Type: Non-Journal
Publication Date: 1999-Mar
Reference Count: N/A
JCCC's Environmental Scan: Results of Focus Groups Conducted with Johnson County Residents.
Conklin, Karen A.
This report presents questions and typical responses from focus group discussions conducted at Johnson County Community College (JCCC, Kansas) in March 1999. A total of 23 individuals of varying ages from all geographic regions in Johnson County participated in three focus groups, designed as a follow-up to a phone survey about constituency perceptions and opinions of the college. Participants voiced suggestions for how JCCC could better meet the educational needs of Johnson County residents. Many participants expressed a generally favorable impression of JCCC, but were unaware of programs and services, other than transfer and career preparation, detailed in the college's mission statement. Advertising and marketing generated the most discussion, with the general consensus being that the college's marketing efforts need to be enhanced. Participants suggested more effective use of flyers, radio and newspaper advertisements; targeting of specific groups; and expanded use of the Internet. Technology was of great interest to all three groups, with discussion centered around the availability of computer courses and labs, expanding distance learning opportunities, and expanding World Wide Web use for both information and registration. Appended are a participant recruitment form, focus group script, and participant response survey. (AS)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Johnson County Community Coll., Overland Park, KS. Office of Institutional Research.