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ERIC Number: ED428667
Record Type: Non-Journal
Publication Date: 1998-Jun
Pages: 8
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Guidelines for Media Selection.
Heeren, Elske; Verwijs, Carla; Moonen, Jef
This paper presents two types of approaches to media selection--rational-choice approaches and social-influence approaches. It is argued that designers should combine the two types of approaches in a bottom-up/top-down media-selection process. As examples of the two types of approaches, two conceptual frameworks are described--task/media fit and core/complementary media. The complementarity of the two choices is also discussed. In summary, the following three guidelines are listed: (1) consider for each educational-design situation what is an "objectively" optimum choice for each particular task (rational-choice approach), and combine this with the best choice within the social context (social-influence approach); (2) consider task/media fit as a rational-choice framework and core/complementary media as a social-influence framework for thinking about media selection; and (3) approach media selection as a creative and heuristic, combined bottom-up/top-down design process, in which these guidelines may serve as resources. One figure illustrates task/media fit according to media richness theory. (Author/DLS)
Publication Type: Opinion Papers; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A