ERIC Number: ED427831
Record Type: Non-Journal
Publication Date: 1999-Apr-15
Reference Count: N/A
Scottsdale Community College Airpark Campus Student Survey of Interest Results.
Petrowsky, Michael C.; Binder, Jan
This study summarizes the results of a student survey that was conducted at Scottsdale Community College Airpark Campus (Arizona) in February 1999, in order to gather students' employment information and to ascertain their preferences for courses, college services, and other market-related data that could be used later in planning for course and program offerings. The report discusses the scope and results of the survey completed by 343 students. Findings indicate that: (1) there doesn't seem to be much difference between day and evening student preferences of courses and related college services; (2) many students are employed by companies that are located in or near the Airpark, have tuition refund policies, and might be amenable to on-site registration for employees; (3) Airpark's attractiveness to students is largely due to its proximity to home and employment; (4) college mailings and newspaper ads appear to be the most effective medium for reaching Airpark students; (5) students prefer course offerings that are flexible, with class times that are limited in frequency and duration; (6) preferences are strongest for morning and evening classes; (7) formation of a weekend college would be welcome; and (8) a marketing plan should be developed that targets employers and high schools within the Airpark service area. Appendixes A-D contain the survey letter and instrument, tables, raw survey results, and a statistical analysis. (AS)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Scottsdale Community Coll., AZ.