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ERIC Number: ED427349
Record Type: RIE
Publication Date: 1998-Nov-22
Pages: 11
Abstractor: N/A
A Revisitation of the Concept of Community in Public Relations Practice in the 21st Century.
Kruckeberg, Dean
This paper addresses the question, "What is the relationship of communications--in the sense of technology of information--and community?" The answer is the Internet. Public relations educators must teach students and practitioners how to best use the Internet to enhance public relations community-building. The implications of today's Internet are profound, with its applications enriching not only personal lives but having diverse business applications, not the least of which is public relations and especially public relations community-building. A growing portion of Web traffic comes from its increasing use as a publishing medium. The Internet and the World Wide Web will not only figure prominently in public relations and public relations community-building in the 21st century, it most likely will dominate in these efforts. (Contains 10 references.) (CR)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the National Communication Association (84th, New York, NY, November 21-24, 1998).