ERIC Number: ED426337
Record Type: Non-Journal
Publication Date: 1997
Reference Count: N/A
Media Sharp: Analyzing Tobacco and Alcohol Messages. Leader's Guide.
Substance Abuse and Mental Health Services Administration (DHHS/PHS), Rockville, MD. Center for Substance Abuse Prevention.; Centers for Disease Control and Prevention (DHHS/PHS), Atlanta, GA.; American Academy of Pediatrics, Evanston, IL.; National Education Association, Washington, DC.
This curriculum guide for educators, youth group leaders, and health professionals provides materials for teaching young people to critically evaluate the media which influences them, with particular reference to alcohol and tobacco use. Part 1, "Youth, Media, Tobacco, Alcohol," presents background facts and concepts. The relationship of youth and media is explored. Part 2, "Getting Media Sharper," covers program implementation. Five teaching modules are included: (1) "Ready. Set. Action!" provides basic tools for critically evaluating media messages; (2) "It's All in the Marketing (Advertising, Promotions, Event Sponsorships)" contains four activities to help young people understand how marketing strategies normalize and glamorize tobacco and alcohol use; (3) "That's Entertainment!" contains three activities that teach how tobacco and alcohol use are promoted in entertainment programming; (4) "What's News?" consists of three activities that clarify how news and news-oriented media influence one's perceptions of alcohol and tobacco; (5) "It's a Wrap" provides a summation of the skills and principles of being media sharp. Format is loose-leaf with one 7-minute videotape included. Handouts, worksheets, suggested activities and readings, references, Internet and other resources, glossary, and video supplements are appended. (EMK)
Descriptors: Adolescents, Critical Thinking, Drinking, Mass Media Effects, Prevention, Skill Development, Smoking, Social Attitudes, Social Influences, Substance Abuse, Thinking Skills, Youth Problems
Centers for Disease Control, Office on Smoking and Health, Mail Stop K-50, Buford Highway, N.E., Atlanta, GA 30333; Tel: 770-488-5705; Web site: http://www.cdc.gov/tobacco; e-mail: firstname.lastname@example.org
Publication Type: Guides - Non-Classroom; Non-Print Media
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: Substance Abuse and Mental Health Services Administration (DHHS/PHS), Rockville, MD. Center for Substance Abuse Prevention.; Centers for Disease Control and Prevention (DHHS/PHS), Atlanta, GA.; American Academy of Pediatrics, Evanston, IL.; National Education Association, Washington, DC.