ERIC Number: ED426164
Record Type: Non-Journal
Publication Date: 1999
Reference Count: N/A
National Public Awareness Campaigns: Part of Your Communitywide Strategy To Fight Substance Abuse. Action Kit. Special 1999 Issue.
Join Together, Boston, MA.
This guide suggests that public awareness campaigns can be an important part of a community's strategy to fight substance abuse. They can call attention to problems, and they can be a mobilizing force to unite different groups. The numerous public awareness campaigns that other communities use can be models for local efforts. This Action Kit lists dozens of national campaigns to be held throughout 1999. For each, contact information, the Web site address, and a brief description are given, and some ideas are offered for using the campaign as a catalyst for local change. Campaigns are listed chronologically. These campaigns do not focus solely on substance abuse. Some deal with other health, safety, and wellness issues but can be used as part of a substance abuse prevention effort or to foster coalitions for civic improvement. Some of the campaigns provide opportunities for public education. Examples include Law Day, which could lead to a discussion of substance abuse and legal issues, and National Domestic Violence Month, which could lead to opportunities to discuss drug-free environments for women and children. (SLD)
Descriptors: Community Action, Prevention, Program Descriptions, Public Opinion, Public Relations, Publicity, Strategic Planning, Substance Abuse
Join Together, 441 Stuart Street, Seventh Floor, Boston, MA 02116; Tel: 617-437-1500; Fax: 617-437-9394; Web site: www.jointogether.org; e-mail: firstname.lastname@example.org
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Robert Wood Johnson Foundation, Princeton, NJ.
Authoring Institution: Join Together, Boston, MA.