ERIC Number: ED425311
Record Type: Non-Journal
Publication Date: 1997-Nov
Reference Count: N/A
Marketing Education Resource Guide. Draft.
Clark, Brenda; Wait, Dave; Pyles, Brian
This resource guide for marketing education begins with a comments sheet and mission statement. Section II provides information on a "letter of intent" for new programs, new program application assessment process, and revised tools and equipment list. Section III deals with curriculum development. Information is presented on the following: curriculum planning using comprehensive planning guides, curriculum outlines, and tech prep models; instructional program course formats; special conditions; curriculum levels; curriculum framework and suggested topics; curriculum framework and instructional area; and core competencies. Section IV on program improvement consists of a Monitoring Handbook for Restructured Career and Technical Education Programs---Marketing Section that describes the process, provides self-review directions and form, specific subject questions, and monitoring team report form. Section V deals with the following topics related to Distributive Education Clubs of America (DECA): Michigan DECA, what DECA is, chapter development, DECA calendar, DECA telephone numbers, 25 steps to organizing a new chapter, DECA series events competition overview, 10 suggestions for DECA chapter advisors, and sample DECAlogue. Section VI describes organizations and conferences for professional development. Section VII on program marketing is composed of an action brief on public relations planning. Section VIII is a sample articulation agreement. Section IX addresses the role and organization of advisory committees. (YLB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: Michigan State Dept. of Education, Lansing. Office of Career and Technical Education.
Identifiers - Location: Michigan