ERIC Number: ED423957
Record Type: Non-Journal
Publication Date: 1996
Reference Count: N/A
NHSA Ideas Booklet: Tell the Head Start Story.
National Head Start Association, Alexandria, VA.
This guide is designed to assist Head Start staff in conducting comprehensive marketing and public relations programs to increase awareness, participation, communication, and support for the Head Start program. The guide is organized around the specific tasks involved in marketing and public relations programs, including planning and producing a marketing campaign, developing materials, working with elected officials to influence Head Start legislation, raising community awareness of Head Start, and promoting National Head Start Awareness Month. The chapters are: (1) "Plan Your Marketing Campaign," including setting goals, implementing the campaign, and evaluating the program; (2) "Use the Media," including creating a positive impression when appearing on television, working with reporters, and responding to negative press; (3) "Develop Marketing Materials," such as printed and electronic materials; (4) "Work with Elected Officials," noting the cautions and concerns regarding lobbying; (5) "Raise Community Awareness of Head Start," focusing on fund raising through special events, developing a community workshop, developing an annual report, and including Head Start children in promotions; and (6) "Promote National Head Start Month." (KB)
Descriptors: Government School Relationship, Lobbying, Marketing, Mass Media, News Media, Preschool Education, Public Relations, Public Speaking, Public Support, Publicity, School Community Relationship
National Head Start Association, 1651 Prince Street, Alexandria, VA 22314.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Head Start Association, Alexandria, VA.