ERIC Number: ED423572
Record Type: Non-Journal
Publication Date: 1998-Aug
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (81st, Baltimore, Maryland, August 5-8, 1988). Public Relations.
Association for Education in Journalism and Mass Communication.
The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public Relations" (Patricia T. Whalen); "Public Relations' Potential Contribution to Effective Healthcare Management" (Chandra Grosse Gordon and Kathleen S. Kelly); "Paychex PR: Does It Contradict the Excellence Study?" (Andrea C. Martino); "Exploring an IMC Evaluation Model: The Integration of Public Relations and Advertising Effects" (Yungwook Kim); "Public Relations and the Web: Measuring the Effect of Interactivity, Information, and Access to Information in Web Sites" (Michelle O'Malley and Tracy Irani); "Conflict Resolution: The Relationship between Air Force Public Affairs and Legal Functions" (James William Law); "Organizations and Public Relations: Institutional Isomorphism" (Hyun Seung Jin); "No, Virginia, It's Not True What They Say about Publicity's 'Implied Third-Party Endorsement' Effect" (Kirk Hallahan); "Searching for Excellence in Public Relations: An Analysis of the Public Relations Efforts of Five Forestry Companies in the U.S." (Kimberly Gill); "Fess Up or Stonewall? An Experimental Test of Prior Reputation and Response Style in the Face of Negative News Coverage" (Lisa Lyon and Glen T. Cameron); "Learning to Swim Skillfully in Uncharted Waters: Doris E. Fleischman, 1913-1922" (Susan Henry); "High Tech vs. High Concepts: A Survey of Technology Integration in U.S. Public Relations Curricula" (Patricia A. Curtin, Elizabeth M. Witherspoon, and Dulcie M. Straughan); "Women in the Public Relations Trade Press: A Content Analysis of 'Tide' and 'Public Relations Journal' (1940s through 1960s)" (Patricia Curtin and Karen S. Miller); and "Teaching Public Relations Campaigns: The Current State of the Art" (Vincent L. Benigni and Glen T. Cameron). (CR)
Descriptors: Advertising, Computer Mediated Communication, Conflict Resolution, Curriculum Development, Females, Forestry, Health Services, Higher Education, Information Dissemination, Journalism, Mass Media Role, Mass Media Use, Media Research, Public Relations, Technology Integration, World Wide Web
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.