ERIC Number: ED423561
Record Type: Non-Journal
Publication Date: 1998-Aug
Reference Count: N/A
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (81st, Baltimore, Maryland, August 5-8, 1998). Advertising.
Association for Education in Journalism and Mass Communication.
The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim); "Perceptions of Japanese Advertising: A Q-Methodological Study of Advertising Practitioners in Japan" (Fritz Cropp); "Codes of Conduct: Public Images and Silent Voices" (Jean Grow vonDorn); "Using Sentence Importance Ratings for Investigating Effectiveness of Advertising Copy Blocks: A Preliminary Test" (Robert Meeds); "Adver-Thai-sing Standardization: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Boundaries?" (Chompunuch Punyapiroje, Mariea Grubbs Hoy, and Margaret Morrison); "Preparing Students for Real-World Ethical Dilemmas: A Stakeholder Approach" (Anne Cunningham and Eric Haley); "Holistic Curriculum Assessment Case Study: Using Educators and Professionals to Evaluate Employment Qualifications of Recent Graduates" (Dennis James Ganahl); "Identifying Critical Teamwork Tools: One Way To Strike a Balance between Team Training and Course Content" (Brett Robbs and Larry Weisberg); "Assessing Advertising Effectiveness: A Comparison of Two Real-Time Measures of Ad Liking" (Fuyuan Shen); "Integrating Hypermedia Instruction into an Advertising Communications Graphics Classroom" (Stacy James); "Information Processing of Web Advertising: Modified Elaboration Likelihood Model" (Chang-Hoan Cho); "A New Taxonomy with Cultural Reflection for Comparative Advertising Styles" (Kazumi Hasegawa); "Cognitive Dissonance Theory and Advertising: It's Time for a New Look" (Don Umphrey); "Political Advertising and Candidate Appraisal: How Political Advertisements Prime Voters to Evaluate Candidates and Influence Vote Choice" (Qimei Chen, Christina L. Fiebich, and Jennifer L. Williams); "Differential Effects of Self-Assessed Consumer Knowledge and Objective Consumer Knowledge on Responses to Print Ads for Technical Products" (Robert Meeds); "The American Way to Menstruate: Feminine Hygiene Advertising and Adolescent Girls" (Debra Merskin); and "Advertising Educators' Textbook Adoption Practices" (Louisa Ha). (RS)
Descriptors: Advertising, Audience Response, Case Studies, Cognitive Dissonance, Comparative Analysis, Credibility, Cross Cultural Studies, Employment Qualifications, Ethics, Higher Education, Hypermedia, Information Processing, Journalism Education, Media Research, Sex Role, Teamwork, Textbook Selection
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.