ERIC Number: ED422412
Record Type: RIE
Publication Date: 1997-Jun
Reference Count: N/A
Communicating Appropriately with Asian and Pacific Islander Audiences. Technical Assistance Bulletin.
Kuramoto, Ford H.
Developing culturally appropriate prevention messages and materials for Asian and Pacific Islander audiences is challenging. It is important to recognize and respect their geographic, ethnic, racial, cultural, economic, social, and linguistic diversity. The health communication process enables planners to meet the challenge of developing programs for this target population. Asians and Pacific Islanders are often perceived as a model community with few, if any, problems related to substance abuse, but it is important to dispel their myth, generate more informed perspectives on user rates, and recognize differences in abuse rates among the various populations. To develop culturally appropriate and effective prevention strategies, planners should use the following health communication process: (1) planning and selecting a strategy; (2) selecting messages, materials, and channels; (3) developing materials and pretesting; (4) implementation; (5) assessment effectiveness; and (6) feedback to refine the program. Planning begins with research. Some selected research findings about various Asian American/Pacific Islanders populations are given. Key issues that may affect substance abuse problems are those of immigration, acculturation, and intergenerational conflict. (Contains 38 references.) (SLD)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Substance Abuse and Mental Health Services Administration (DHHS/PHS), Rockville, MD. Center for Substance Abuse Prevention.
Note: Synthesis of a paper presented at a Center for Substance Abuse Prevention (CSAP) Plans Board meeting on "Communication Strategies To Address the Needs of Asian and Pacific Islander Audiences" (March 27-28, 1995).