ERIC Number: ED421922
Record Type: Non-Journal
Publication Date: 1998-Feb
Reference Count: N/A
University of Alaska Statewide Community Survey. A Survey of the Higher Education Priorities and Needs of Alaska Households.
McDowell Group, Juneau, AK.
This survey attempted to determine public satisfaction with University of Alaska services, the educational program needs of Alaskan households, and where the university system stands among the priorities of the Alaska public. Telephone interviews with 900 Alaskan households were conducted and results analyzed. Findings are detailed for the following areas: perceived importance of the University of Alaska, extent of the university's influence, alumni satisfaction, public priorities for the university, funding issues, funding alternatives, market demand, educational service demand, market image, market communications, and marketing challenge. Recommendations focus on the need to provide the University of Alaska with sufficient resources to provide both variety and convenience of offerings and to market itself aggressively. Following an executive summary, the report's analysis details results for each question, including statewide totals and results for each of the four regions. The report concludes with an unedited recording of open-ended comments by respondents. The survey instrument is attached. (DB)
Publication Type: Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Sponsor: Alaska Univ. System, Fairbanks.
Authoring Institution: McDowell Group, Juneau, AK.