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ERIC Number: ED421727
Record Type: Non-Journal
Publication Date: 1998-Apr
Pages: 30
Abstractor: N/A
Reference Count: N/A
Case Studies in the Organizational Communication Course: Applying Textbook Concepts to Real Life Organizations.
Byers, Peggy Yuhas
This paper urges the use of case study discussions in the organizational communication class as an effective instructional technique. The paper presents a variety of formats for bringing case studies to life for students in the organizational communication course. It first discusses sources for case studies such as the World Wide Web, local and national news publications, local business and industry, and self-developed case studies. Second, methods for facilitating case study discussions are presented. Contains eight references. Appendixes present a "Wall Street Journal Interactive Edition" sample, a "Business Week Online" sample, an "AJR Newslink" sample, and a corporation (Eli Lilly) home page sample. (NKA)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A