ERIC Number: ED421645
Record Type: Non-Journal
Publication Date: 1998-Jun
Reference Count: N/A
Performance Based Assessment and Instructional Activities in Communication Arts for Marketing Education. Application Activities for Communications in Marketing, Employment and Advancement, and Selling.
Broeker, Arlene M.
This document contains performance-based assessment and instructional activities for Missouri high school teachers to use in teaching the communications arts needed by marketing education students. The activities included were developed to reflect Missouri's new Show-Me Standards, which are knowledge (content) and performance (process) standards designed to provide students with a solid foundation of knowledge in the basic academic skills areas. Each activity includes some or all of the following: marketing education competencies addressed; Show-Me Standard(s) addressed; objective; steps entailed in performing the suggested activity; instructional option(s); reference(s); approximate time; assessment activity and suggested scoring guide; and student information handout(s). Of the 17 learning activities included, 11 pertain to communications in marketing (facilitating communication among employees, management, and customers; interpreting marketing information; training employees; using oral communications in marketing; and using written communications in marketing), 1 deals with identifying a marketing occupational objective, and 5 deal with selling (conducting sales presentations, identifying various types of selling, and utilizing specialized selling techniques). (MN)
Descriptors: Behavioral Objectives, Business Communication, Communication Skills, Competency Based Education, Distributive Education, High Schools, Integrated Curriculum, Learning Activities, Lesson Plans, Marketing, Performance Based Assessment, State Curriculum Guides, State Standards, Statewide Planning, Teaching Guides
Instructional Materials Laboratory, University of Missouri, 10 London Hall, 2316 Industrial Drive, Columbia, MO 65211; 800/669-2465; http://www.iml.coe.missouri.edu.
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.
Identifiers - Location: Missouri