ERIC Number: ED420893
Record Type: Non-Journal
Publication Date: 1998
Reference Count: N/A
PR Bibliography, 1998.
Ramsey, Shirley, Ed.
Public Relations Review, v24 1998
Encompassing both the practical and the scholarly, this annotated bibliography on public relations aims to provide a window into some of each of the offerings in academic and business journals, as well as in trade and professional journals published in 1997. The introduction notes that many entries in the bibliography deal with the Internet, the World Wide Web, and online communications. The annotated bibliography is subdivided into 37 categories, including campaigns; corporate image impression management; crisis management (one of the larger categories); education; graphics technology; international relations; law; marketing; public opinion persuasion; research; speech spokespersons; visual communication; and writing techniques. An alphabetical list of journals is attached. (RS)
Descriptors: Administration, Annotated Bibliographies, Business Communication, Crisis Management, Ethics, Higher Education, Internet, Marketing, Mass Media, Media Research, Public Relations, Speech Communication, Writing Skills
JAI Press Inc., 100 Prospect Street, P.O. Box 811, Stamford, CT 06904-0811 ($32.50).
Publication Type: Collected Works - Serials; Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: N/A