ERIC Number: ED420886
Record Type: RIE
Publication Date: 1998-Apr
The Diffusion of Computer Skills in Communication Curricula: Is There a Gap between the Educational Experience and Employers' Needs?
Chen, Joyce; Bankston, Ronnie
Computers are now perceived as a required resource by business, education, and government, as well as in personal life. The rates of adoption of information technologies among these groups (business, education, government, family/individual) have varied, which may have created knowledge gaps. Based on the data collected from a telephone survey in a Midwest city and interviews with recent communication major college graduates, a study focused on the analysis of the gap between the prospective employers and the communication major college graduates. Although the quantitative data do not show a "gap" of computer skills perceived by the majority of the companies surveyed, the "gap" is found in an indirect way which has been experienced by many communication major alumni. It is described as: "Computer literate people get better jobs." Diffusion of innovation concept and models are employed to discuss the findings. Finally, adding a basic computer class as a required course onto undergraduate curricula is recommended. (Contains 21 references; a sample telephone survey, interview questions, and two charts showing relevant data are appended.) (Author/CR)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Communication Association (Chicago, IL, April 2-5, 1998).