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ERIC Number: ED420693
Record Type: Non-Journal
Publication Date: 1998-Apr
Pages: 8
Abstractor: N/A
Reference Count: N/A
Blunders and Missed Opportunities in Survey Research.
Johanson, George; Green, Suzy; Williams, James
Errors in methodology occur regularly in the conduct of surveys for educational research. This paper discusses some of these errors and alternatives. In the area of survey design, errors are common in: (1) missed opportunities in attitude scale planning; (2) blunders in item construction; (3) missed opportunities in item construction; (4) blunders in scale revision; and (5) missed opportunities in scale revision. In the area of survey analysis, there are blunders and missed opportunities in outlier disposition, as there are in nonresponse. With regard to the interpretation of survey results, blunders in causal conclusions and missed opportunities with true experiments are common. This list is far from complete, but it does expose some of the more blatant errors in survey research. A researcher cannot adequately correct earlier errors with later procedures, and so should be attentive throughout the entire survey research process. (Contains 17 references.) (SLD)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A