ERIC Number: ED420437
Record Type: Non-Journal
Publication Date: 1998
Reference Count: N/A
National Television Violence Study. Volume 3.
Seawell, Margaret, Ed.
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars at four university sites, an oversight Council of representatives from national policy organizations, and project administration coordination. Scholars at the University of California, Santa Barbara conducted a content analysis of violence in series, daytime, movies, specials, children's shows, and music videos. The University of Texas at Austin researchers provided a similar analysis of violence in "reality" programs, including tabloid news, talk shows, police shows, and documentaries. Researchers at the University of Wisconsin, Madison analyzed the role of violence ratings and advisories used on television, including their effect on the viewing decisions of parents and children. The University of North Carolina, Chapel Hill research team conducted studies of the effectiveness of anti-violence public service announcements and educational initiatives produced by the television industry. This volume presents the third and final year of research findings of the project. Results from the NTVS show that, across all genres and channels of television, violence contributes to the learning of aggression. Further, despite all the public attention given to the issue, there has been no change in the way TV portrays violence during the 3 years of the study. The volume is divided into parts which provide detailed explanation and discussion of the four universities' studies. Contains an index and approximately 40 references. (EV)
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast), Television, Television Research, Television Surveys, Television Viewing, Violence
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Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A