ERIC Number: ED420436
Record Type: RIE
Publication Date: 1998
National Television Violence Study. Volume 2.
Seawell, Margaret, Ed.
The National Television Violence Study (NTVS) was a 3-year effort to assess the effects of violence on television, of particular interest to education professionals is the effects of television violence on children. Funded by the National Cable Television Association, the project began in June 1994 and involved the participation of media scholars at four university sites, an oversight council of representatives from national policy organizations, and project administration coordination. Scholars at the University of California, Santa Barbara conducted a content analysis of violence in series, daytime, movies, specials, children's shows, and music videos. The University of Texas at Austin researchers provided a similar analysis of violence in "reality" programs, including tabloid news, talk shows, police shows, and documentaries. The University of Wisconsin, Madison team analyzed the role of violence ratings and advisories used on television, including their effect on the viewing decisions of parents and children. The University of North Carolina, Chapel Hill researchers conducted studies of the effectiveness of anti-violence public service announcements and educational initiatives produced by the television industry. This volume presents the second-year research findings of the project. The report builds on earlier findings, develops new measures of assessing violence on television, and analyzes changes over time in the portrayal of violence. One of the most notable findings of this second report is the relative lack of change from the 1994-95 to 1995-96 sample years. The volume is divided into parts which provide detailed explanation and discussion of the four universities' studies. Contains an index and approximately 30 references. (EV)
Descriptors: Content Analysis, Higher Education, Mass Media Effects, Programming (Broadcast), Television, Television Research, Television Surveys, Television Viewing, Violence
Sage Publications, Inc., 2455 Teller Road, Thousand Oaks, CA 91320; phone: 805-499-0721; fax: 805-499-0871; e-mail: email@example.com (paperback: ISBN-0-7619-1088-3, $36.50; hardcover: ISBN-0-7619-1087, $78.95).
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: For resume to Volume 1, see PS 026 610; for Volume 3, see PS 026 612.