ERIC Number: ED420086
Record Type: Non-Journal
Publication Date: 1998-Jul
Reference Count: N/A
Four Weeks for Training or Four Years to a Degree: Options for Putting Communication into Development.
Ostman, Ronald E.; Colle, Royal D.
This paper focuses on training people to carry out the communication component of development programs. The paper begins with a description of some of the issues on the communication frontier that affect development programs, and then notes three kinds of communication training that stand out: designing and managing communication interventions; information managers; and research and evaluation specialists. It then discusses short-term workshop training in the United States, noting that the idea of planning and strategy appears frequently in short term communication workshops, and that workshop participants typically are front line practitioners who deal with a variety of subject matter areas and who have a wide variety of motivations for attending the workshops. It then discusses long-term academic training, noting that the era of government funding and fostering of development communication as a formal academic course of study appears to be dying, if not already dead. The paper next describes the academic training in development communication available at Cornell University. It concludes with a comparison of short-term training and long-term education in development communication. An appendix contains a summary of record, a description of requirements for the communication major at Cornell University, a list of the courses of study in communication at Cornell, and a list of graduate student research at Cornell on development communication from 1971 to 1998. Contains 27 references. (RS)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A